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Talking to Humans is a practical guide to vetting new business and product ideas through customer discovery and qualitative research. It has become a required part of the U.S. National Science Foundation Innovation Corp curriculum and is used in top accelerators and for entrepreneurship studies at university and high school programs around the world, including Harvard, Cambridge, MIT and many more. Its sequel and partner book is Testing with Humans, which focuses on testing new ideas through structured experiments.
My blog covers topics technology product management and entrepreneurship, and I can be found on Twitter for these topics at @giffco